We help SMEs grow through implementing un-capitalised
social-tising strategies that generate REAL results.
Expand and reach a larger audience through digital marketing and advertising and turn it into profit with our proven lead generation strategies.
Our proven process to grow small businesses
Current Strategy
We audit your current marketing and sales strategy to identify key areas where our system could fit in and boost efficiency, generate more enquiries more effectively and reach your revenue targets.
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Research
We identify standard practices across your industry and find strategies we specializing that are un-capitalised and craft a strategy to gain a competitive edge in acquiring customers
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Creative
We take a look at your existing digital creative asset collection and, depending on the amount you have at your disposal, then ideate, script, provide filming/shooting guidance, edit and design new ads that are relevant to your customer profile and messaging angles.
Google & Meta
We conduct a quick audit of your organic rankings and fronts on your Google my business page, Instagram page and Facebook page to make sure it performs organically and there is social proof. We then implement changes and additional information/posts to best optimise your fronts to maximise search traffic and advertising follow through rates.
Ad
We implement existing and new ads and test them against each other and also against different audiences to optimise your campaigns for the cheapest cost per client acquisition (CPcA).
Communication
We implement our instant messaging, automated follow up system to make sure communication is made promptly with inquirers and no inquiries are left unanswered. These messages are sent to inquirers on both Email and Whatsapp/SMS (depending on standard practices with your business).
Optimise &
As we continue to test different messages targeting different ideal client profiles through launching new ads and new copy, we are able to identify winners which will allow us to confidently spend more on best performing ads and audiences. We prioritize profitability and quality when scaling.
Work with our team of experts
The results have been amazing, so much, I had to half my ad spend after just 2 weeks with too many leads! Prospect Pathways is highly recommended
James Banfield
Founder & CEO @IPS
"Oof I really want to work you guys
but I just can't afford it right now"
That's 100% ok.
Our pricing isn't for everyone.
It's built for SMEs who are already established, have cashflow and want to scale.
But... if you're a startup or a bootstrapped company, and you have a great team and a great product.
And you can't afford to work with us, but you really want to.... apply here.
If we believe in your company/team and we both would love to work with each other.
Then we'll take a bet on you and try our best to make something work for the both of us to grow together.
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What is Prospect Pathways?Prospect pathways is a lead generation company that specialises in social-tising & communication automation. We offer both an affordable package that includes a comprehensive meta advertising guide (and proven ad asset templates) as well as a completely done for you solution called the automated inbound system. Our range of products make it so that spending power is not a barrier to generating great result through social-tising. Prospect pathways is organised into 3 core packages 1. Meta advertising guides + assets - for one man bands and solo-preneurs 2. Automated inbound system - for small to medium sized companies 3. Full marketing & advertising takeover - for medium to large sized companies
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What Does The Meta Advertising Guide Include?The Guide includes everything you need to know and understand to launch a Meta Advertising Campaign that generates Qualified Leads. Each section also comes with additional plug-n-play examples for you to implement. Here are the various sections that are included: The Setup Meta Business Suite Facebook Business Page Facebook Ads Manager Instagram Business Page Meta Pixel Setup The Assets The Landing Page Video Ad Creatives Static Ad Creatives The Ad Copy The Ads Manager Understanding The Structure Most Optimised Campaign Structure What “Great Results” Look Like Optimising Your Campaign Delivery Status Reporting When To Optimise Your Campaign Scaling Your Campaign Test & Learn A/B Testing Increase Reach
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Why Should I Choose The Guide + Assets Package?The Guide + Assets Package is designed to help get you results as fast as possible that cuts down your "trial & error" stage (that took us 6 years to perfect) The Guide + Assets package not only includes all that's in the Guide Only package, it comes with 45+ creative assets that you can instantly leverage and use to launch your campaign. Although the Guide Only package as examples, it is tailored to a general business and not market specific. Inside the asset collection you will find that there are different assets that are tailored to different industries. (eg. there are 5 Static Creatives tailored to Home Renovation Businesses, 5 Static Creatives tailored to Outdoor Landscaping etc...)
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I Don't Want The Hastle Of Doing This, Can You Do All Of This Meta Stuff For Me?Yes... of course. We would love to learn more about what your business offers and what you guys are about! If you want us to implement everything into your business, schedule a free discovery call with us here. * Disclaimer: This solution will cost anywhere from £1500 - £4000 p/m (not recommended for solo-preneurs/one-man-bands). *
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What Tips, Tricks & Secret Tactics Will I Learn From The Guide?Short answer: 6+ years worth of discovering every corner of the Meta Advertising Platform + what works on the platform and what doesn't (most of which people don't teach elsewhere) Long Answer: None. You can learn everything in this guide and create your own creative assets through reading and watching 10,000 blog posts and youtube videos as well as your own trial-and-error. There is absolutely nothing that you can't discover yourself here and you can absolutely teach yourself digital marketing and learn it all on your own. This guide + asset package is designed to make accelerate your lead generation campaign's results. We’ve made it as easy and fast to learn as possible, but we won’t be explaining you anything you can’t learn on your own with enough time invested.